Welcome to the team!

Value DeFi expands its team and onboards a new CMO and PM

Value Prod
Published in
2 min readApr 15, 2021

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Value DeFi’s team is expanding in a massive way! We’re extremely excited to announce that we will have a new Chief Marketing Officer and a new Product Manager joining our team.

Chief Marketing Officer — Max

Introducing Max, our new CMO. Max has completed Bachelor degree in Massey University, New Zealand with an excellent track record and proven success in his career among various industries:

  • 10+ years in Sales and Marketing
  • 6+ years in Banking
  • 2+ years in Fin-tech
  • 3+ years in Crypto Currency and DeFi

As CMO, Max will be responsible for:

  • Set marketing goals and objectives
  • Analyze, plan, implement and manage overall marketing strategy
  • Improve UIUX
  • Acquire users to platform
  • Control and implement cost-benefit approach to marketing spending
  • Use data and reports to make evidence-based practices
  • Plan, execute and iterate marketing campaigns with analytical approach
  • Stay up to date with market landscape and latest best practices

Product Manager — Christina

Introducing Christina, our new PM. Christina Lee received MBA degree from the University of California, Berkeley, Haas School of Business. She has more than 10 years of working experience in product development for several financial institutions in the US and Australia. Christina defines herself as a relentless problem solver and would love to contribute to the community with her skillset.

As a Product Manager in Value team, Christina will be responsible for:

  • Full ownership of product roadmap, strategy and deliver world-class products to the market.
  • Work with cross-functional teams (designers, engineers, marketing) to develop detailed product specifications.
  • Plan, organize and engage in the end-to-end product cycle from R&D, testing, deployment, and improvement.
  • Work with Marketing team to develop and optimize new user acquisition and retention.
  • Cooperate with Business team to adopt growth strategies to effectively boost KPI.
  • Stay informed of the overall market landscape, including competitors and potential partners.

Value DeFi is grateful to Max and Christina for joining our team! It’s a very exciting step in the right direction. With our combined talents, we believe Value DeFi’s future has never looked better!

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